Oui
USA
Premier Issue: 1972/10
Last Issue: 2008/02
Oui was a magazine for men published in the United States from 1972 to 2007. It featured explicit nude photographs of women, with full page pin-ups, centerfolds, interviews and other articles, and cartoons.
Playboy years
Oui was originally published in France under the name Lui (“Him”) as a French equivalent of Playboy magazine. The first issue, published by Daniel Filipacchi, appeared in November 1963. In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to Oui, and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at Rolling Stone magazine and editor of Rags and later editor of The Village Voice, was selected as the first editor. Arthur Kretchmer, the editor of Playboy, however, had a role in ensuring that editorial choices would be in line with Hugh Hefner’s vision.
In June 1981 Playboy Enterprises sold the magazine to Laurant Publishing Ltd. in New York. The new president and chief operating officer was Irwin E. Billman, former executive vice president and chief operating officer of the Penthouse Group. Initially, Laurant Publishing Ltd. featured celebrity nudity, peaking in 1982 with pictorials of Linda Blair, Demi Moore and Pia Zadora. The magazine has since experienced a significant decline in circulation.
The magazine went hardcore, along with many of its competitors, in the early 2000s, featuring couples photosets with penetration.
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