Hustler
USA
Premier Issue: 1974/07
Last Issue: ongoing
Hustler is an American pornographic magazine published monthly by Larry Flynt Publications (LFP). Introduced in 1974, it was a step forward from the Hustler Newsletter, originally conceived by founder Larry Flynt as cheap advertising for his strip club businesses at the time. The magazine grew from an uncertain start to a peak circulation of around 3 million in the early 1980s; it has since dropped to approximately 500,000. Hustler was among the first major American-based magazines to feature graphic photos of female genitalia and simulated sex acts, in contrast with relatively modest publications such as Playboy. In the 1990s, Hustler, like several of its competitors, began featuring depictions of sexual penetration and oral sex.
Today, Hustler is still considered more explicit (and more self-consciously lowbrow) than such well-known competitors as Playboy and Penthouse. Hustler frequently depicts hardcore themes, such as the use of sex toys, penetration, oral sex and group sex.
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